It’s simple to protect children online, when they’re not your profit model of course.  

Tired of industry inaction, we’ve built an AI powered 1-5 rating system to reveals the health of the online content we consume. Bringing together researchers from Harvard, Imperial, Bristol, and UCL, we’ve developed a proprietary method to show the likely impact of content exposure on a user's wellbeing.

We've partnered with over 450 volunteers from across the UK to create a proprietary dataset of 350,000+ sentiment annotations, advancing our understanding of ranking online content. In this project, it's the British public training the model, not the other way around.

Our hope is that this information will empower all of us with more agency online.

Patent pending.